Heineken® Thailand “Behind The Star Experience” 2017

(Video #1)

At the entrance, we welcome an audience with Heineken’s bottle wall. This is like a big motion graphic screen that build by a thousands of Heineken’s bottle.

First room - Heritage room that will bring back to the started of Heineken. Telling a journey to became a successful brand of Heineken through 4th generations. We designing this room with projection mapping technique. Projected a moving image on timeline wall to bring stories back to life. On the stairs an audience will walk from the past to present of Heineken through advertise poster all the way to the second floor. After finish the last step you will meet a TV installation which emphasises how Heineken really focus on advertising.

On the other side of this room exhibit Heineken’s bottles and labels from the beginning until today. Second room is Natural ingredients room, audience could sense a real ingredient such as A-Yeast, Barley and Malted. Also, audience could try smell all ingredients. Third room we imitate Hops yard with projection mapping technique on transparent fabric to created an experience that make audience feel like they really walking in a Hops yard. Fourth room, Horizontal Brewing Tank, we design this room into a ball pool an audience can hop into and play. With 3D Visual Projection on panel and mirrors. The audience will become a Happy A-Yeast. Fifth room, Bottling Journey, audience put on VR glass and then become one of Heineken’s bottle travelling through all production process.

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Client : Thai Asia Pacific Brewery (TAP)
Agency : JWT Bangkok
Creative & Design Director : Eyedropper Fill
Project Director : Nuntawat Jarusruangnil
Creative Director : Wattanapume Laisuwanchai
Creative Designer : Tinnawat Chankloi
Project Coordinator : Pondchanok Tanrattanapong
Production : CHOUXDOUGH
Architect : Saran Chamroonkul
Engineer : Ith Tiemtrakool
Interior Designer : Phee Rungpiriyadej
Construction : ON SCALE Creation
Content Editor : Kamolkarn Kosolkarn , Pondchanok Tanrattanapong
Graphic Design Director : Studio Dialogue
Motion Graphic Designer : Worasit Puttarak , Thawatchai Ketwat
VR Designer & Developer : Fishfather co., ltd.
Music Composer : Siwanut Boonsripornchai